Given the wide range of clothing categories and the broad spectrum of niche markets, an entrepreneur selling clothes online will be better served in employing some research on what selling platforms online are available to his business. The unfortunate tendency usually involves flocking onto a platform where the majority seems to be selling on without regard to your particular product and its target market.
Granted, there is a good reason why a platform caters to a lot of vendors. However, depending on your niche target that might not be the best possible option for your product. For example, if you are selling vintage clothing pieces, then you probably might do better on eBay as opposed to Shopify. This is because most online consumers for this category of shopping will tend to scour eBay first because of its long standing reputation for items of antiquity.
Research in this area will be greatly beneficial as it will position you to make an informed decision on the platform to settle for. Below are some of the top online selling platforms that you can choose from depending on the unique aspects of your clothing products and accessories
eBay is one of the most reputable platforms that have been there for a long time. Founded in 1995, it has amassed a massive following due to the wide range of products advertised on it. While any product can be listed on eBay, sellers offering rare or branded items including vintage and collectibles tend to fare well on eBay. In an online clothing store context, authentic vintage or rare pieces with a historical significance would have a higher chance and better value on eBay.
The fee for selling on eBay is 10% of the total sales value, up to a maximum of $750. An insertion fee of $0.30 applies to those listing more than 50 items a month.
For merchants with scores of international customers, eBay is an ideal partner because of their global shipping program in which merchants can send all their goods to eBay's warehouse in Kentucky. Upon sale, eBay will fill the necessary form and dispatch the product to given buyers location worldwide.
Amazon grew from a humble bookstore to an online retail giant and is synonymous with selling quality products online. The platform offers an easy to use platform for a broad range of products including books, electronics, and apparel among many others.
Amazon has an excellent arrangement with sellers. You can opt to store your goods with Amazon without paying a fee until your items sell and they will deduct a referral fee only after the sale. A retailer selling niche online clothing would benefit from this platform as it does not compete with Amazon's own sale offerings.
Etsy is an ideal market place for the creatively minded merchants looking for broad exposure to their creative products. Outstanding feature on this platform includes the numerous check outs which include the mobile option.
They charge an insertion fee of 0.20$ per item and a $3.5 fee per sale not including shipping and taxes. Although Etsy allows you to create your own store front, the design options are limited. There are approximately 12.3 million products listed on this site and 875,000 merchants trading on this platform. What is lacking in design is made up for in traffic.
4. 11 Main
This platform is on an invite only basis. You can only sell if you have received an invitation, which makes it all the more interesting because online shoppers flock here knowing; the merchants have been handpicked for the quality and uniqueness of their products.
After a much-coveted approval to sell on 11 main, insertion fees are at $0.05 per item as well 3.5% deductible per sale up to a maximum of $50.
Over and above amazing selling platforms like Shopify and Bigcommerce, there are others with unique aspects that might be a better online fit depending on the type and category of clothing items you are selling. Your research should reveal these gems.